Secret Number 1 – Digital Marketing and Advertisements.



“Secret” a word which attracts everyone’s attention and it is a word which comes with lots of curiosity. It is true that today’s greatest secrets lies in digital world. This world is full of mysteries and is full of questions. The questions like how it all started are out-dated, now a days, question is that what is secret to overcome others in this digital world?

Let me give you an example – a day before yesterday I was searching for a phone online. I broke my old phone and due to high repairing cost I decided to buy a new one instead of repairing it. I searched Google for a phone under my budget and filling my requirements. From few minutes research I got to know that “Samsung J7 Max” is the phone that I can buy, it had almost what I need and it is in my budget. Then is browsed quite a few online stores for the best price or discounts but I put a pause on my purchase that time. 

Now, today when I opened my Facebook account I noticed that I am getting advertisements of same phone, as far as I remember, I saw the advertisement minimum of 4-5 times in 15minutes of Facebook usage. Then I recalled that this has happened to me earlier also, I have seen many advertisements on the products which I have searched online or bought them. 

Why they are showing so many advertisements about the product I have searched for? Or the bigger question, how they are able to push advertisements according to my need? Or even the bigger question is that how they are managing it?

Let me tell you the very first secret, they are tracking your footprints over the web. Yes, they are and it is a part of big DigitalMarketing Strategy. Google saves the search you do on it, it is Google’s right and we can’t do anything about it. Your IP address is very primary thing by which any search engine analysis that who are you. This all creates a data of your interest and that data is used by many e-retailers for their promotions. 

This is the very basic tactic, there are many more and we will cover them in upcoming posts.

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